PROJECT:
Various imagery created
for Adobe’s Firefly software.
There was a focus on
surreal-nature themes.
PROJECT:
PROJECT:
Additional marketing imagery
featured on social.
PROJECT:
Marketing materials created to
help showcase the power
of a mobile Photoshop.
PROJECT:
Creative assets for promoting
various software during
Adobe MAX. These featured
different workflows within
Photoshop.
PROJECT:
Marketing imagery used
for the Photoshop on
iPhone release.
PROJECT:
Additional creative assets made
during Adobe MAX. The focus
was on Adobe and raw creativity.
PROJECT:
We used Diane Villadsen’s
photography as a base to
showcase Photoshop on
iPhone’s mobile AI workflows.
PROJECT:
Additional marketing imagery
featured on social.
PROJECT:
Creative assets for promoting
various software during
Adobe MAX. These featured
different workflows within
Photoshop.
PROJECT:
Advertisements for Cyber-Monday
featuring more young and vibrant
imagery. These iterations focused
on a more illustrative style.
PROJECT:
Marketing imagery used
for the Photoshop on
iPhone release.
PROJECT:
Adobe Photoshop
sponsored
Adobe Photoshop
sponsored
Adobe Photoshop
sponsored
Adobe Photoshop
@adobephotoshop
Promoted by Adobe Photoshop
Adobe Photoshop
@adobephotoshop
Promoted by Adobe Photoshop
Adobe Photoshop
@adobephotoshop
Promoted by Adobe Photoshop
Adobe Firefly
It’s Cyber Monday
Savings time.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nos
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Adobe Firefly
It’s Cyber Monday
Savings time.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nos
Subscribe Now
Marketing imagery used
for the Photoshop on
iPhone release.
Marketing imagery used for the
Photoshop on iPhone release.
Associate Creative Director
ROLE:
DESCRIPTION:
Adobe Photoshop
NAME:
SUMMARY:
ADOBE.COM
LINK:
LOGO:
Graphic Design
SKILLS:
Creative Direction
Brand Strategy
Art Direction
Motion Design
Video Editing
Today's creative landscape is rapidly transforming. At Adobe, I played a key role
in pioneering efforts to guide the next generation of creatives. I partnered with
the Photoshop team to support the launch of their generative AI features and
the highly anticipated Photoshop on iPhone. Focusing on the mobile-first
professional, I conceived and designed marketing materials that demonstrated
the strengths and possibilities of Photoshop on the iPhone. This included
collaborating with photographers Tropico and Diane Villadsen to create content
that resonated with Gen-Z's unique aesthetic. In addition to the iPhone app
launch, I consistently contributed to Photoshop's monthly releases, creating and
directing in-app tutorials and adobe.com content that highlighted new software
features.
Creative Enterprise Software
ME@GVERSTEGEN.COM / 323.638.7729
323.638.7729
ME@GVERSTEGEN.COM